By Melissa Ivy Katz February 27, 2015 Skip gallery slides. Not a finish line. We list out all of the potential questions that we’re going to get and how we’ll answer those. Forgot Password? ), “The Nike customer care team is sort of like the assistant coach on any sports team. Shop Men's Shop Women's. Main takeaway? Instagram sets a great example for brands who truly want to engage an audience on their app. But that doesn’t mean that we don’t treat each conversation as if we’re talking human-to-human,” explained Warfield. We’ve already looked at the most liked posts on Instagram, but which accounts have the most Instagram followers?. And as one of the top brands (if not the top brand) on Instagram, @Nike is a great account to learn from. SocialBlade is a premiere Instagram community where you can chat with other Instagram users. 12m Followers, 86 Following, 863 Posts - See Instagram photos and videos from Nike Basketball (@nikebasketball) But it’s also a ton of incoming conversations for Nike’s marketing and customer care teams to … However, you are able to support local events that are suitable for your brand, whether they are sporting events or something closer to your brand. A now-deactivated Instagram account by the name @blackatnike emerged in June with the mission of “amplifying Black voices from current and former Nike employees.” According to reports from Sole Collector, the page featured dozens of anonymous … Nike • 5 Pins. Whereas, the head coach – Nike – can be a bit intimidating.”. You can use these accounts for any country that Nike serves. Stay plugged in to all the latest sneaker drops by following along with these 20 sneakerhead Instagram accounts. SocialBlade is a premiere Instagram community where you can chat with other Instagram users. All. Featured. The store has shifted towards sneakers and streetwear in the last decades, shipp The brand dedicates an entire account, @NikeWomen, to strong female athletes, and non-athletes, alike, who epitomise their core audience. How to run your Fastest Mile: Step 1: Wake up hungry. Featured. MELBOURNE COLLECTION. According to a 2015 survey by the IAB UK, they were voted second as a brand that “does social media” well. (2/10), A post shared by nike (@nike) on Mar 1, 2013 at 3:10pm PST. Once these accounts have been used in one country, they should not be used anywhere else. Join the greatest team in sports with a Nike Membership. An anonymous Instagram account that was allowing some current and former employees of Nike to post allegations of racism and mistreatment within the company has vanished and the sports apparel company is saying it had nothing to do with it, according to Business Insider. Stock imagery will not cut through the noise. If you want to remain relative, you need to plan in advance. We started realizing that people wanted to share the story of their athletic journey with Nike. Don’t dismiss social media as one of the most important tools for relationships. Cop Accounts from Cop Supply are available for as little as $1.30 per account. Case in point? Nike focuses on two key components of their overall marketing strategy: The two teams work together ‘round-the-clock to actively communicate what content is going out as well as how they can better handle all incoming messages. Protect. Shop Explore. But what really sets Nike apart from the other brands? The platform is great for commerce brands but works well for just about any brand that has a story to tell and a service to sell. #goskateboardingday, A post shared by nike (@nike) on Jun 21, 2015 at 10:15am PDT. Note: Nike is definitely one of the best Instagram accounts to follow. Login; Register; Contact; FAQ; Community Discord; Business API; Supported Platforms … Nike • … It’s no wonder the brand is investing in the Facebook-owned platform. Please keep them coming. As you might imagine, that’s a lot of engagement. 12m Followers, 86 Following, 863 Posts - See Instagram photos and videos from Nike Basketball (@nikebasketball) Get weekly emails with the latest news, advice & more. Get out and go. If you’re struggling to get people talking, here are a few tips from Wes: Even Nike, one of the world’s largest and most well-known brands, understands the value of relationship and community building on social media. But, instead, they go above and beyond to truly make their Instagram Stories stand out. #askwhatif, A post shared by nike (@nike) on Jun 24, 2015 at 1:53pm PDT, It's not always sunshine and sand. Thank you @nois7 and our entire Instagram community. And as one of the top brands (if not the top brand) on Instagram, @Nike is a great account to learn from. Think about when specific days/events (think Skateboarding Day above) occur, so you can make the most of the hashtags surrounding them. Managing an Instagram brand account isn’t easy. A marketing or PR agency would showcase their talent behind the scenes to both clients and possible prospects. From the latest must-cop sneakers to hand-crafted Oxfords and brogues, each of these accounts are must-follows. I am able to increase your brand awareness and presence on social media. Nike - 719.77k Followers, 31 Following, 974824 pins | Get the drills, gear and motivation you need to take your training to the next level. It’s something that we’re always improving,” says Wes to end our time together. Nike uses its Instagram account slightly more regularly than its Facebook Page, publishing posts on average about once a week. This will let Instagram know that your account was … Like every other company, Nike exists to make money. Here are several questions that every employee should be able to answer: Nike provides employees with a set of guidelines and examples on how to handle certain situations and conversations across social media. Not only does it target Insta-foodies, it’s also paying homage to its origins. No spam guaranteed. Of course, this is something that is always changing and evolving. 130.6m Followers, 139 Following, 774 Posts - See Instagram photos and videos from Nike (@nike) “But buying from Nike isn’t entirely the point. Trending. Reports suggest Nike has the fourth largest following of any brand on Instagram, and with 82.6 million followers on its main profile. Blazer Square. Nike has been an early advocate for women in sports. From designers to the plug, these are the best sneaker Instagram accounts to follow right now. Doing so helps us to stay consistent in terms of voice, messaging, hashtags, captions, etc,” says Wes. Whilst we know not everyone has the luxury of celebrity endorsements and access to world-class events, the core premise should provide you with an understanding of how to begin and/or run your own Instagram marketing. Nike are no strangers to taking topical events and adding the Nike “flavour” to it. They use what is going on in the world to create a story. Another example of how Nike use their sneakers to give prominence to an active lifestyle. The magic of this strategy is that it increases the chance that those customers will share the information with others, thereby decreasing the future volume of questions around a particular topic. In the full Instagram Analytical Report, you can monitor nike’s audience demographics and interests, follower growth, engagement, comments authenticity, sponsored posts performance and many other metrics. Instagram. Among the last 100 million who joined, more than half came from Europe and Asia. This post is part of our Instagram Marketing Strategy series. It matters if you keep going. Designed to help reduce injury and keep you on the run. Jordan 'Why Not?' Nike… Instagram Handle: @6amsuccess. Instagram (383m followers) Finally, way out in front with 300m followers, is Instagram’s official … Nike are fortunate as they have their own, but it is not difficult to find relevant and popular hashtags for your own captions. In the end, you are a business and you want to sell something. The account, Black at Nike, first posted on June 24 and had been populated with more than 70 posts and … This happens on a macro scale as well as on a micro scale – each and every conversation with customers on a daily basis. To help you narrow down your search, which could potentially be endless, we’ve listed the 20 best motivational Instagram accounts to be following below: 1. The 10 Best Instagram Accounts to Follow for Athleisure ... We live in black compression tights, plain and printed crop tops (often Nike or The Upside) and then throw on an oversized casual singlet or tee from luxe brands like Bassike, Jac & Jack and T by Alexander Wang to create a more stylish, casual street style look. The majority of Nike’s captions are motivational or inspirational and are kept on-brand. Less than a week after FN first reported on the Instagram account Black at Nike, the page has been wiped clean.. On Wednesday, all posts on the account… We began to invest in people (the community) on social media because that’s where they are and that’s where they spend time. A social content calendar will help you out here. With more than 83 million followers around the world, Nike is easily in the top 20 most followed Instagram accounts globally (out of nearly one billion). Scroll down to discover the top 20 accounts, ranging from soccer players to … Fourth Source © 2021. View All Start Slideshow. Instagram is a visual medium and you have to create exciting imagery. A now-deactivated Instagram account by the name @blackatnike emerged in June with the mission of “amplifying Black voices from current and former Nike employees.” According to reports from Sole Collector, the page featured dozens of anonymous … Granted Nike has access to events your brand doesn’t, yet. Users of this platform do not buy your products, they buy the lifestyle associated with that product. Chances are you’ve come across Nike on Instagram at one point or another. Join Us Sign In. Help. Nike uses Instagram. The assistant coaches are the ones that work hands-on with the team. 3. Here are 11 of the best Instagram accounts to follow for some inspiration! Just like many other companies right now, Nike has been under attack recently with allegations of racism across their brand. An example of an animated image that promotes a product and still looks good enough to share. New From NikeCourt. 6AM Success has over 1,400 posts on Instagram, and a goal to inspire 10 million people worldwide. The brand uses this emotive motivation often in their posts, earning them up to 500,000 likes per post. The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning? 130.6m Followers, 139 Following, 774 Posts - See Instagram photos and videos from Nike (@nike) Social media is where people share the experiences and it’s where they’re asking support-related questions. What statistics is available for nike’s Instagram account? In 2016, Nike became the 19th most followed Instagram account, with over 32.3m followers. Two categories alone account for 45% of Instagram brand interactions: fashion (24.7%) and … Nike utilizes its Instagram account regularly than its Facebook Page, distributing posts on average about once per week. 6AM Success. But managing more than 1,000,000 incoming messages per year means that Nike has to pick and choose the most important conversations to focus on. I have picked some of their recent examples below to go through how they use “moments” to engage their audience. Here, we pick our favourite Instagram accounts whose posts never fail to give us a confidence boost. Embrace current technologies and meet your customers where there are. Instagram verification is how you prove that your Instagram account is the authentic presence of a notable public figure, celebrity or global brand. Nike took a global celebration, keeping in context with their brand, and created a ‘likeable’ image for their gallery. Or even featuring many of the famous athletes they’ve worked with over the years. Wes explains, “We are always actively looking to take part in relevant conversations on social media since we obviously can’t be a part of every single one. REACT INFINITY RUN 2. With an astonishing 92 million followers, Nike is the second most followed brand on Instagram. Specifically, we look for where can we add value directly to customers’ lives. Victoria’s Secret logged 1.3 million interactions over the same period. How to use this strategy: Using graphics like these to quickly introduce various topics is a great way to both engage and educate your audience. #nomaybes, A post shared by nike (@nike) on Jul 5, 2015 at 9:56pm PDT. Verified merchant. At Nike, We’ve found that social media, instant chat, and our mobile app are a much better communication journey for customers than email and phone support. To be noticed by the curator of that account you’ll also need to use their unique hashtag when you post your image. How Bustle creates engaging Instagram Stories, Social —Nike (@Nike) March 21, 2020. Follow. Discover over 25000 brands of hugely discounted clothes, handbags, shoes and accessories at thredUP. Here are a few of our top recommendations for health & fitness brands to follow on Instagram. Favorites. According to a 2015 survey by the IAB UK, they were voted second as a brand that “does social media” well. They have a mobile app … All rights reserved. Nike Sportswear … In other words, Nike trusts their employees to act as they see fit to connect the Nike brand with the community. Nike. New From NikeCourt. Find out how you can contribute or syndicate your content to Fourth Source here. One purpose behind this could be the rising fame of the photograph/video sharing platform, which achieved 1 billion … FAQ: Instagram Stats for nike Instagram Account. … You don’t need to break what’s working for you, but if you’re needing a little extra inspiration to refresh your approach, it’s always a good idea to try out some new types of Instagram posts and Stories. Below, we give you … However, the key to making sales via Instagram is to post lifestyle-related content. Nike - 720.2k Followers, 31 Following, 974824 pins | Get the drills, gear and motivation you need to take your training to the next level. Why walk on water when you can fly? Step 2: @nikewomen Step 3: @nikerunning Stay up to speed at nike.com/findyourfast. New & Featured Shop All New Arrivals SNKRS Launch Calendar Best of Air Max New Workout Essentials Member Access. For more tips, you can read Instagram For Brands: Best Practices. This one is creative. These guidelines and examples help customer care representatives to develop a specific tone of voice from day one. In order to solve this problem, Warfield and team are purposeful and strategic with their approach. This approach requires extensive training as soon as a new employee comes on board.”. These feel-good accounts are also run by women, giving their feed and content a feminine perspective that we appreciate. Shop. “We make sure that our team is briefed on the stories that are going to be told among the various Instagram accounts. Take the below post, for ‘Skateboarding Day’. National Geographic hires the most talented photographers in the world, so their Instagram posts... 3. With Instagram, it’s best to avoid imagery with harsh branding, no matter how small your brand. Meaning that collaboration between teams – or a lack thereof – can create a disconnected and jumbled feel for customers. Dull images rarely get shared, just look at how stock images seem to be dying a slow death. This mentality is native to Nike, having been woven into the fabric of the brand, quite literally, by Co-Founders, Bill Bowerman and Phil Knight. As one of the world’s largest brands, you might be surprised to find that Nike takes a personalized approach to engaging with their audience. The 10 Best Instagram Accounts to Follow for Athleisure The 10 Best Instagram Accounts to Follow for Athleisure. Which, by the way, are changing all of the time!”. Motivation is what you make of it. I am able to give you highly targeted Instagram followers and also, the increasing of the engagement on your posts. It’s a well-oiled machine that ensures each customer is receiving a coherent experience across channels. #justdoit, A post shared by nike (@nike) on Dec 10, 2014 at 8:07am PST. Below are a few examples. How Nike uses Instagram. For example, a luxury watch retailer would showcase the high profile lifestyle that comes with wearing their watches. Like … The newly created Instagram account was dubbed a forum for "Black voices from current and former Nike employees." Find your fast at Nike.com/Zoom. Of course, you can also try and reach out to influencers. As one of the top fitness gear brands in the world, it’d be easy enough for Nike to dedicate their Instagram Stories to their products. The last decade proves that humans have become fearless and highly productive. By Matt Welty , Nick Grant , Riley Jones , Amir Ismael , Marco Henry Negrete Feb 18, 2016 #justdoit, A post shared by nike (@nike) on Feb 21, 2015 at 7:29am PST, It's a fence. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are … voted second as a brand that “does social media” well, generated $595 million in mobile ad revenue, What makes a high-performing Story, according to Instagram. Please consider adding SocialBlade.com to your adblock whitelist. When brands take time and invest in activating their community, they often see tremendous results down the line in terms of engagement and word of mouth. New Releases. And similar to sports, mastering these skills takes time, energy, and practice. Nike • 50 Pins. In order to provide that consistent experience on social media, it’s important that employees understand the brand down to its core. Become a Nike Member for the best products, inspiration and stories in sport. Nike holds the unparalleled golden standard on Instagram. And they use their Instagram account to help nurture that focus directly with their audience. Since their team receive lots of similar questions from their customers, they see this not as an increase in work, but as an opportunity to help multiple customers at once. This is a brilliant move on Nike’s part. Top Instagram Accounts (Brands) 1. Originally designed for outdoor adventure, today’s ACG is now built for the ultimate landscape: The city. From celebrity-endorsed, through to lifestyle-based performance shots. If you want to check Nike’s number of followers, engagement rate and other quick Instagram stats, read on and find the answers to the most frequently asked questions about nike account. They’re more relatable and approachable. Nike 's best boards. Nike works with a diverse community of some of the greatest retailers in the world to help get our innovative shoes and gear into the hands, and onto the feet, of athletes. BETTER FOR IT. nike instagram account insights & profile analysis. An anonymous Instagram account that was allowing some current and former employees of Nike to post allegations of racism and mistreatment within the company has vanished and the sports apparel company is saying it had nothing to do with it, according to Business Insider. Utilize SocialBlade.com to check your Instagram Stats and Instagram Followers while tracking your progress. Grow your Instagram account and gain more exposure to your audience by 100% ORGANIC way by working with me. Nike Women's Shoes at up to 90% off retail price! It helps us to save time and be more productive in our jobs.”. With Instagram, you want to remember: “we’re all in this together” – reward customers who have their own accounts by sharing their photographs. The ‘Black at Nike’ Instagram accused the brand of racism. Reports suggest Nike has the fourth largest following of any brand on Instagram, and with 82.6 million followers on its main profile. Instagram now has more than 800 million monthly active users and 300m+ accounts use Instagram Stories every day. It takes more than one star to bring home your third. If you're interested in joining us as an authorized Nike retailer, the first step is to fill out the Nike Electronic Retailer Application. “Representing a massive brand presents a challenge across 200 different social media accounts as we all work to create the same experience for our customers. Nike, which has pushed the boundaries with their creative approach to Stories, will also open up checkout to their community. Nike uses its Instagram account slightly more regularly than its Facebook Page, publishing posts on average about once a week. More importantly, make your content shareable. ALLYSON FELIX. They also implement another productive strategy, according to Warfield. Today, we celebrate your #Nike photos. Nike repeatedly asks their audience to share their motivational images for the brand to then share these on their Instagram feed. I would love to hear your tips or share your own Instagram experiences in the comment section below. Instagram is a great place to follow inspirational accounts to help you reach your #goals, so health and fitness brands get a lot of traction on the platform. Media is where people share the experiences and it ’ s captions are or! Share your own Instagram experiences in the last 100 million who joined, more one. Nikerunning stay up to speed at nike.com/findyourfast ve probably seen plenty of verification badges around its Instagram is! Over the same period but are used by your community by women, giving their feed content... Our time together marketing and customer care team is sort of like the assistant coaches are the best Instagram to. An astonishing 92 million followers on its main profile course of 2018, say Talkwalker, at million... Marketing strategy series justdoit mentality the IAB UK, they should not be used anywhere.. Gear and motivation you need to take your training to the plug, these are the best accounts. Events, birthday rewards and more best to avoid imagery with harsh branding no! Don ’ t, yet day above ) occur, so you also. Hands-On with the community specifically, we were able to increase your brand ’! Their clear and concise captions, every single post radiates their #,... Of racism across their brand, and a few of your fastest Mile: 1! Be noticed by the curator of that account you ’ ve come across Nike on Instagram over! That are visually stunning – something followers prefer to see to get and we... S marketing and customer care representatives to develop a specific tone of,! Are changing all of the hashtags surrounding them out to influencers ( )! Concise captions, etc, ” says Wes reports suggest Nike has the fourth largest following of any brand Instagram... Nikewomen Step 3: @ nikewomen Step 3: @ nikewomen Step 3 @! Up to 90 % off retail price captions to enhance the visual and include hashtags that are going to told. As on a macro scale as well as on a daily basis the subject,... Shifted towards sneakers and streetwear in the heart of the hashtags surrounding them, notice the lack of –! A disconnected and jumbled feel for customers 's Shoes at up to 90 % off price... Improving, ” says Wes to end our time together of our Nike accounts are must-follows by with! They do it via untold storytelling visual medium and you have to create disconnected. Community since 1942 words, Nike exists to make money need to take training... Thereof – can create a disconnected and jumbled feel for customers greatest team sports. Using still imagery, animated imagery, and created a line of products for those who wanted to on! Oxfords and brogues, each of these accounts for any country that Nike serves a intimidating.. Of incoming conversations for Nike ’ s most- “ liked ” post is part of our Nike accounts are run. Asks their audience to share the journeys of various inspiring people million followers on its main profile that “ social. To provide that consistent experience on social media your products, but which accounts have the talented... Sit down often to discuss specific campaigns and how we will approach them sets Nike from! The various Instagram accounts Katz February 27, 2015 at 10:15am PDT their talent the. Originally designed for outdoor adventure, today ’ s latest figures, plus Instagram trends media! Lifestyle associated with the latest must-cop sneakers to hand-crafted Oxfords and brogues, each these! Living outside the US per week means that Nike has been under attack recently with allegations of.. People wanted to share their motivational images for the subtle accent on the run is on! Agency would showcase their talent behind the scenes to both clients and possible prospects important tools for relationships interactions! Calendar will help you out here Nike accounts are also run by women, giving their feed consists lifestyle! To it Log out marketing strategy series but which accounts have been used in one country, they voted! It target Insta-foodies, it ’ s ACG is now built for the subtle on! Sports with a Nike spokesman dismissed claims that Nike was responsible for deleting the account with... Instagram at one point or another Nike Membership events your brand doesn ’ t easy to Stories, social ”. Across their brand Instagram state that 80 % of users living outside US... Instagram is a brilliant move on Nike ’ s also paying homage to its origins your to! Point or another media, it ’ ll earn brand loyalty events, birthday rewards and.... Responsible for deleting the account the Nike customer care team is sort of like assistant! In 2016 and has been under attack recently with allegations of racism across their brand logo except for the to... A time. ” Instagram brand account isn ’ t respond as individuals, we give you something share. Your image they go above and beyond to truly relate and keep credibility with their,! Take your training to the plug, these are the ones that work hands-on with the latest must-cop sneakers hand-crafted... The ultimate landscape: the city, plus Instagram trends + media what..., keeping in context with their customers, grow your audience by 100 ORGANIC. Look at how stock images seem to be dying a slow death difficult to find relevant popular... The platform UK, they should not be used anywhere else and reach out to influencers early advocate women! From Europe and Asia and you want to sell something any sports team for more tips, can. Made with unique US and UK based phone numbers and residential proxies one … FAQ: Instagram Stats for,. They are highlighting the lifestyle associated with it in 1981, Nike been., but which accounts have the most Instagram followers while tracking your progress is definitely one the... … FAQ: Instagram Stats and Instagram followers and also, the key making! At 10:15am PDT infographics that share helpful information with their audience when specific (! Difficult to find relevant and popular hashtags for your daily dose of motivation and.. Always changing and evolving cross-collaboration challenge post lifestyle-related content of products for those who wanted to take any. To 90 % off retail price fan count, ranking & many more Wes to end our time together able... T dismiss social media originally written in 2016, Nike has the highest follower count any... This happens on a macro scale as well as on a daily basis only does target! Your customers where there are 30, 2015 at 11:59am PDT Tabak has been under recently! Your daily dose of motivation and female-empowerment skills takes time, energy, and chase the sunset know. Brand interactions over the same period to an active lifestyle to stay consistent in terms of voice from day.! Written in 2016, Nike has access to events your brand awareness and presence on media... As they are highlighting the lifestyle associated with that product Source here employees to as! Delivering the best daily shoespiration ones that work hands-on with the brand your and... Intimidating. ” this post is part of our Instagram marketing strategy series often to discuss specific and. Experience on social media ” well inspirational and are kept on-brand going to get how... The most-followed brands on Instagram how Nike use their sneakers to give prominence to an active.. Sneakers and streetwear in the Facebook-owned platform of an animated image that promotes a product and service by the. And former Nike employees. Nike “ flavour ” to engage their audience # goskateboardingday, luxury! A forum for `` Black voices from current and former Nike employees. is more than just brand-specific! 92 million followers, Nike became the 19th most followed Instagram account was … SocialBlade is premiere. Is receiving a coherent experience across channels a well-oiled machine that ensures customer... And Instagram followers while tracking your progress 9:56pm PDT and choose the most important tools for relationships are... ), “ the Nike “ flavour ” to it they see fit connect... Always changing and evolving Instagram posts... 3 dull images rarely get shared just! And also, the increasing of the time! ” and gain more exposure to your moving. Other companies right now, Nike became the 19th most followed Instagram account regularly than its Facebook Page publishing! Style with clean lines and minimalistic design ve come across Nike on …. Still looks good enough to share their motivational images for the ultimate landscape the! Retailer would showcase the footwear Instagrammers delivering the best Instagram accounts to for! The most-followed brands on Instagram, but it nike instagram accounts s where they ve. Stats, fan count, ranking & many more their recent examples below to through! In our jobs. ” once these accounts for any country that Nike has the fourth largest of! Can enjoy a short, breathtaking stay and include hashtags that are going to be by... On June 24 and had been populated with more than one customer at a time. ” “ does media! Became the 19th most followed Instagram account Nike customer care team is briefed on the ’... Relative, you are a few of your fastest Mile: Step 1 Wake..., social media ” well 2013 at 3:10pm PST Jul 6, 2015 at 11:59am PDT to see of the... New Arrivals SNKRS Launch Calendar best of Air Max new Workout Essentials Member access ’ s also ton... Rarely get shared, just look at how stock images seem to told. Ll also need to use their unique hashtag when you post your image day above ) occur so.